Dubai Marathon campaign

As lead sponsor of the Dubai Marathon, Standard Chartered Bank wanted a campaign encouraging people to sign up, and to highlight financial products that might benefit runners.

The #reasonstorun campaign invited people to share their motivations for running. It ran across web, radio, social media and in cinemas. I worked with Create Media Group on this campaign.

Cinema video

Scriptwriting for a 30 second video shown in screens across the UAE. It also achieved over half a million YouTube views.

Landing page

Microsite on the bank’s website with¬†details about the race, links to register, and cross sells to related bank products.

marathon-hub

Social media posts

Twitter and Facebook posts that cross-sell the bank’s products, like credit cards that give you free gym access.

marathon-social

Email

Sent to the bank’s database, encouraging new registrations and sign-ups for cross-sell products.

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