Daily deals company Mighty Deals asked me to inject some personality to their web product descriptions, which range from holidays and activity days to furniture, fashion and gadgets.
I turned around batches of amusing yet descriptive product copy at very short notice due to the nature of the limited-time offers. And it was novelty items like these LED Bike Balls where I had the most fun.
The brief
I was sent raw information about the deals, probably copied and pasted from what the manufacturer originally wrote, clearly badly formatted and poorly worded like this…
The words
I wrote up to four succinct paragraphs in a tongue-in-cheek tone that accurately but humorously described each product’s main benefits, before leading into a list of features.
