Al Zahia website

Al Zahia is a secure residential community just north of Dubai with a range of villas, townhouses and apartments, plus areas for recreation, worship and childcare for 12,000 like-minded Arabs.

Their new website by Create Media Group features a range of sliding banners, and they wanted some lovely emotive words to go on them.

Since luxury comes as standard here, I created a vibrant and reassuring tone of voice with warm and positive adjectives like idyllic, stunning, palatial, stylish, exquisite and thriving.

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