Expo 2020 Dubai social media

Every five years, the world gathers at a huge global event where countries tell their stories, showcase their inventions, and reveal all the cool stuff they’re planning to do to make our planet a better place.

Expo 2020 Dubai is the first World Expo to ever be held in the Middle East. It’s billed as The World’s Greatest Show of human brilliance & achievement.

To promote the event across their social channels, I worked alongside Dubai digital agency Create Media Group, writing scripts, stories and captions for over 200 different videos and posts.

Discover Expo 2020 Dubai

Building excitement for this once-in-a-lifetime event with a high-intensity “destination” video.


2 Years to Go

A video to mark the beginning of the 2 year countdown to Expo 2020, for YouTube and social.


Site updates

Showing how the next-generation buildings are developing.


Expo Live

Storytelling videos about the startups and entrepreneurs being supported with innovation grants.


History of Expo

Looking back at the amazing things that happened at World Expos of the past.


Thematic news from around the world

Revealing what countries are doing for Expo 2020 Dubai’s key themes of sustainability, opportunity and mobility.


Expo inventions

Carousel posts telling the story of famous inventions revealed at World Expos.


Pavilion reveals

192 countries will have pavilions at Expo 2020. These posts reveal what people can expect.


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