Mighty Deals product descriptions

Daily deals company Mighty Deals asked me to inject some personality to their web product descriptions, which range from holidays and activity days to furniture, fashion and gadgets.

I turned around batches of amusing yet descriptive product copy at very short notice due to the nature of the limited-time offers. And it was novelty items like these LED Bike Balls where I had the most fun.

The brief

I was sent raw information about the deals, probably copied and pasted from what the manufacturer originally wrote, clearly badly formatted and poorly worded like this…

The words

I wrote up to four succinct paragraphs in a tongue-in-cheek tone that accurately but humorously described each product’s main benefits, before leading into a list of features.

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