In collaboration with fellow Baltic Creative tenants Unit3 Design Studio, I was asked to write the words for all signs inside US laundry giant Speed Queen’s new high-class launderette in Vietnam.
I wrote copy for around 40 signs – everything from inspirational lines in the front waiting area and a disruptive feature wall above the washers, to functional how-to signs and instructions at the pay station (many of which had a Vietnamese translation).
Here’s the launch video and some shots of the flash new place in Ho Chi Minh City.
Launch video
Stills
