Speed Queen in-store signs

In collaboration with fellow Baltic Creative tenants Unit3 Design Studio, I was asked to write the words for all signs inside US laundry giant Speed Queen’s new high-class launderette in Vietnam.

I wrote copy for around 40 signs – everything from inspirational lines in the front waiting area and a disruptive feature wall above the washers, to functional how-to signs and instructions at the pay station (many of which had a Vietnamese translation).

Here’s the launch video and some shots of the flash new place in Ho Chi Minh City.

Launch video


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