To capture and keep people’s attention with your marketing, you need to shake them awake from their daily trudge through life. Here’s how to do it with words.
copywriting
5 ways to combat copywriter’s block
If you ever find yourself at a copywriting standstill, there are loads of easy ways to get around the creative roadblock. Give one or two of my tried and tested methods a whirl.
Why journalists can be great copywriters
I know I’m not the only copywriter out there who started out in journalism. Loads of us fell into this profession. Not that ‘falling into’ this line of work is More
How to hone your copywriting in sixty seconds
As a copywriter, I don’t think it’s healthy to write about the same thing all day, every day. I need a bit of variation to keep my brain ticking over. More