Mesmerise every customer

Superman can fly. Spider-Man slings webs. And Batman... does all that weird bat stuff.

The Word Man? I put the right letters in the best order to persuade people to do exactly what you want.

Making them love what you do, buy your products, use your services and keep coming back.

Who I am

A plain-talking copywriter with a track record of making people call, click and buy.

What I do

Print and digital copywriting with crystal clarity and oodles of personality.

What I've done

Unfathomably engaging copy for global businesses, brands and agencies.

You're in good company

Iconic brands. Cool agencies. Big businesses.


From the blog

The Copywriter’s Curse

I do it in the shower. I do it on a plane. I do it when I’m shopping. I do…
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How to take copywriting criticism well

Every copywriter knows what it’s like to have their work ripped to shreds by a client like a wolf on…
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Five ways to combat copywriter’s block

Ever find yourself at a copywriting standstill? Maybe you’re staring at a blank page and don’t know where to begin?…
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